Build your personal brand and elevate your presence

Your personal brand and executive presence can make or break your career trajectory. But what exactly is “executive presence”? And how can you build your own professional brand in an authentic way? In this interactive online workshop, career coach Charina Cruz will share proven strategies and practical tools she’s used to help professionals improve and maximize their impact and influence. Discover how to communicate your unique value with clarity and confidence, cultivate meaningful professional relationships, and build a reputation that opens doors. Expect real talk, fresh insights, and fun challenges — plus actionable steps you can use to help your career soar!
Speaker
Charina Cruz (she/her) — Holistic Life and Career Coach, Coach Charina
Wednesday, June 4, 2025
12:00pm–1:00pm PT
Online
Open to everyone. Registration is required.
REGISTER NOWQuestions? Please contact alumni.careers@ubc.ca.
Speaker Biography
Charina Cruz
Charina Cruz is one of Canada’s top holistic career and leadership coaches (as featured on CBC’s The National and in The Globe and Mail) whose mission is to help people achieve harmonious success. She is also one of the coaches featured in alumni UBC’s Coaching & Advising program. With over 20 years working across six continents, she has guided professionals from all walks of life and industries by combining a growth mindset, pragmatism, and joy in her approach. Proudly LGBTQ+ and BIPOC, she is passionate about creating transformative experiences that lead to authentic career fulfillment.